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Thirty Tigers President David Macias Announces First Book 'Circulation'

Original: Thirty Tigers President David Macias Previews His First Book, ‘Circulation,’ a Look at What Gets Lost When the Algorithm Dominates Music Consumption (EXCLUSIVE)

David Macias, president of Nashville-based independent music distributor Thirty Tigers, is publishing his first book, 'Circulation.' The book examines what is lost when algorithms dominate how people discover and consume music, arguing for a more human-centered approach to listening. Announced via an exclusive preview, it is drawing attention from music industry observers interested in the growing debate over streaming-era recommendation systems.

Why now: The book enters an ongoing industry debate about how streaming algorithms shape music discovery and creativity.

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