✉news BusinessRetail first seen 1 d ago, last 22 h ago, peak #13
Better data analysis linked to stronger marketing in Thai retail
Original: Better data analysis links to stronger marketing and innovation in Thai retail sector
Research reported by Phys.org finds that Thai retail businesses that use data analysis more effectively achieve stronger marketing performance and greater innovation. The findings suggest that investing in analytical capabilities can give retailers a competitive edge, a message likely to resonate with businesses in Thailand and other emerging markets navigating increasing competition and digital transformation.
Why now: New research highlights data analytics as a driver of marketing success and innovation for retailers.
Evidence
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