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Pococha and Hokuriku Broadcasting launch live streaming collaboration

Original: https://www. wacoca.com/media/797514/ 「Pococha」と北陸放送が、番組と連動したライブ配信の取り組みをスタート! | 株式会社ディー・エヌ・エー | DeNA # television # tv #

Japanese mobile company DeNA announced that its live streaming platform Pococha has started a new initiative with Hokuriku Broadcasting (MRO), a local TV station, linking live streams with television programming. The tie-up allows broadcasters to connect with viewers through interactive live content alongside regular TV shows, part of a wider trend of local stations partnering with digital streaming services.

Why now: The partnership between a major tech company and a regional broadcaster highlights the growing convergence of TV and live streaming in Japan.

PocochaHokuriku BroadcastingDeNA

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