✉news TechnologySemiconductors first seen 2 d ago, last 2 d ago, peak #23
Luxury brands turn to NFC chips and blockchain against looting
Original: NFC chips, blockchain, digital passports: How is the luxury industry protecting its products in the wake of looting?
The luxury industry is increasingly turning to technology to protect its products from theft and looting. NFC chips, blockchain authentication and digital product passports are being adopted by brands to verify authenticity and trace items throughout their lifecycle. The debate centres on how far digital identification can deter resale of stolen goods and reassure customers that they are buying genuine products.
Why now: Recent looting incidents have pushed luxury brands to publicise and accelerate the use of digital authentication technologies to protect their products.
luxury industryNFC chipsblockchainLuxus Plus
Evidence
- NFC chips, blockchain, digital passports: How is the luxury industry protecting its products in the wake of looting? · Luxus Plus
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