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Fidium Fiber Turns Cable Complaints Into UGC Anthem
Original: Fidium Fiber Internet Converts Online Complaints About Cable Providers Into UGC Anthem — LBB
Fidium Fiber has launched a new ad campaign that transforms online complaints about cable providers into a user-generated-content style anthem, according to Little Black Book. The spot repurposes real customer frustrations with traditional cable internet as lyrics, promoting Fidium's fiber service as the alternative. The campaign is being covered as a creative example of brands mining social media gripes for advertising material.
Why now: The campaign's unusual use of real consumer complaints as ad content is drawing attention from the advertising industry.
Evidence
- Fidium Fiber Internet Converts Online Complaints About Cable Providers Into UGC Anthem — LBB · LBB - Little Black Book
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