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Celtics unveil sneaker-shaped beer cup at TD Garden
Original: Celtics unveil new sneaker beer cup, sweet treat for fans at TD Garden
The Boston Celtics have introduced a new novelty beer cup shaped like a sneaker, along with a sweet treat, for fans at TD Garden. The team unveiled the themed concessions as part of its game-day food and drink offerings, and the unusual sneaker design is drawing attention from basketball fans and local media in Boston.
Why now: The quirky sneaker-shaped beer cup is a novel, shareable stadium item that fans find fun and unusual.
Evidence
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