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39% of US Streaming Households Watch Live Sports On Demand
Original: Parks Associates: 39% of U.S. Internet Households Watch Live Events or Sports Through On-Demand Streaming Services
Research firm Parks Associates reports that 39% of U.S. internet households watch live events or sports through on-demand streaming services. The finding highlights how streaming platforms have become a mainstream channel for live sports viewing, a space long dominated by traditional cable and broadcast television. Industry watchers see it as further evidence of shifting consumer habits as networks and streamers compete for sports rights.
Why now: Live sports rights are a major battleground for streaming services, making new viewing data highly relevant to the industry.
Evidence
- Parks Associates: 39% of U.S. Internet Households Watch Live Events or Sports Through On-Demand Streaming Services · Sports Video Group
API: https://socialmediatrends-api.osmike.com/v1/trends/3254369