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Sakurai warns generative AI will flood games with unoriginal titles

Original: Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity ca

Masahiro Sakurai, director of Super Smash Bros., has spoken out on generative AI in game development, warning it will cause a surge of unoriginal games. He argued that while AI tools can mass-produce imitative content, human creativity cannot be replicated. His comments add a prominent game designer's voice to ongoing industry debate over AI's role in making games.

Why now: Debate over generative AI's impact on creative industries is intense, and a high-profile game director's intervention draws wide attention.

Masahiro SakuraiSuper Smash Bros.Nintendogenerative AI

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• Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can't be replicated https:// fed.brid.gy/r/https://www.euro gamer.net/smash-bros-masahiro-sakurai-generative-ai-unoriginal-games · eurogamer.net@web.brid.gy · 1

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