✉news BusinessRetail first seen 7 d ago, last 6 d ago, peak #18
Beyond Yoga plans expansion with yellow-branded stores
Original: Beyond Yoga aims to have ‘many’ stores. They’ll probably be yellow.
Activewear brand Beyond Yoga says it intends to open 'many' physical retail locations, with yellow expected to be a signature color of the store design. The expansion marks a shift toward brick-and-mortar presence for the brand, which has primarily grown through wholesale partnerships and e-commerce. Retail watchers see it as part of a broader push by athleisure labels to build direct-to-consumer storefronts.
Why now: The brand has announced retail expansion plans, drawing interest from retail industry observers tracking athleisure growth.
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