✉news BusinessStartups first seen 18 h ago, last 23 min ago, peak #2
Creators Shift From Brand Deals To Startup Equity
Original: Creators Are Moving From Brand Deals To Startup Equity
Influencers and content creators are increasingly taking equity stakes in startups instead of relying on one-off brand sponsorship deals. The shift reflects creators seeking longer-term financial upside by aligning with early-stage companies, often in exchange for promotion or advisory work. It signals a maturing creator economy, with talent positioning themselves as business partners and investors rather than paid advertising channels.
Why now: The creator economy is maturing and creators are being offered ownership stakes instead of flat sponsorship fees.
Rank over time, top of the chart is #1. 2 snapshots from 1 h ago to 23 min ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/33114