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Databricks Pays $22.8 Million to Name Cal's Football Field

Original: Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.

Data analytics company Databricks is paying $22.8 million for naming rights to the University of California, Berkeley's football field. The deal is being framed as more than a sports marketing play: Databricks was founded by Berkeley alumni and professors, and the investment signals its deep ties to the campus and its ambition to recruit talent and boost its brand as it grows ahead of a potential public listing.

Why now: The unusually large naming-rights deal highlights the growing commercial relationship between major tech companies and college athletics.

DatabricksUniversity of California, BerkeleyCal football

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• Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports. · inc.com

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