✉news BusinessRetail first seen 21 h ago, last 17 h ago, peak #5
Teads and Koddi expand retail media ads to US and Europe
Original: Brands can now add retail ads to wider campaigns in the US and Europe with Teads and Koddi.
Ad tech companies Teads and Koddi have launched a capability allowing brands to add retail media ads to broader advertising campaigns across the United States and Europe. The move links retail media networks with wider programmatic buying, letting brands combine shopper data with larger brand campaigns. It reflects the continued growth of retail media as one of advertising's fastest-expanding channels.
Why now: Retail media is one of the fastest-growing areas of digital advertising, and integrating it with wider campaigns is a significant development for advertisers.
Evidence
- Brands can now add retail ads to wider campaigns in the US and Europe with Teads and Koddi. · Stock Titan
API: https://socialmediatrends-api.osmike.com/v1/trends/341787