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Mondelēz targets micro-occasions to boost digital commerce

Original: Mondelēz targets micro-occasions to drive digital commerce growth

Snack giant Mondelēz is sharpening its digital commerce strategy around micro-occasions — small, specific moments of consumption throughout the day — as a way to grow online sales. The company is using these targeted occasions to tailor marketing and product offerings to shoppers buying snacks via digital channels, part of a broader push into e-commerce growth.

Why now: Mondelēz has announced a new strategy linking snacking micro-occasions to digital commerce growth, drawing retail industry attention.

Mondelēz InternationalRetail Asia

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• Mondelēz targets micro-occasions to drive digital commerce growth · Retail Asia

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