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Rivian Buys Synthetic Data Startup To Boost Autonomy Plans

Original: Rivian Buys Synthetic Data Startup To Boost Its Autonomy Ambitions

Rivian has acquired a synthetic data startup as the electric vehicle maker pushes forward with its autonomous driving ambitions. Synthetic data firms generate artificial training data that can help develop driver-assistance and self-driving systems without relying solely on real-world driving footage. The deal underscores Rivian's effort to compete with Tesla and other automakers investing heavily in vehicle software and autonomy. Details of the transaction, including the startup's name and price, were not immediately disclosed.

Why now: Rivian's acquisition signals growing competition among EV makers to secure the data and software needed for autonomous driving.

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