Mmastodon CultureGaming first seen 6 d ago, last 6 d ago, peak #3
New Blood CEO says calling games immersive sims hurts sales
Original: New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive
The head of New Blood Interactive, publisher of Gloomwood and Fallen Aces, says labelling such titles immersive sims is the worst way to market them. 'It's not a good marketing term. And I don't think it helps,' he said, arguing the genre label means little to mainstream players and can put them off rather than draw them in.
Why now: A prominent indie publisher's public criticism of a long-standing genre label has reignited debate about how immersive sims should be marketed
New Blood InteractiveGloomwoodFallen AcesPC Gamer
Evidence
- New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive sims "It's not a good marketing term. And I don't think it helps." https://www. pcgamer.com/games/sim/new-bloo… · gamewire@gamefan.net · 2
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