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Amazon and GoodRx launch subscription plans for uninsured prescription buyers

Original: Amazon, GoodRx target US prescription subscribers as health insurance coverage slips

Amazon and GoodRx are rolling out subscription services aimed at Americans who pay out of pocket for prescriptions, as more people lose or go without health insurance coverage. The move positions the two companies as discount alternatives to traditional pharmacy benefits, and analysts see it as a sign of the shifting US healthcare market.

Why now: Rising numbers of Americans without adequate insurance are creating a new market for direct-to-consumer prescription discounts.

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