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Mmastodon SportBasketball first seen 7 h ago, last 3 h ago, peak #8

How American sports learned to monetize hope

Original: Chip and a chair: How American sports learned to monetize hope https://www. nytimes.com/athletic/7641066/2 026/09/29/us-

A New York Times piece argues that expanded playoffs across major American sports have turned the postseason into 'a market for mediocrity,' letting underperforming teams sell fans the hope of an improbable championship run. The phrase 'chip and a chair' — the poker idea that a single chip and some luck can still win it all — frames how leagues now monetize long-shot optimism.

Why now: Expanded playoffs and the debate over rewarding mediocre teams are a live controversy in American sports.

The New York TimesThe Athletic

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