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Pennsylvania requires disclosure of AI-generated ads under new law

Original: On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, r

Pennsylvania Governor Josh Shapiro has signed the Artificial Intelligence Deceptive Advertising Act into law. The measure requires that any advertisement significantly altered or generated by artificial intelligence — whether a still image, video, audio recording, or text — carry a disclosure to consumers. It takes effect immediately as one of the state-level responses to growing concern over deceptive AI content in political and commercial advertising.

Why now: States are moving quickly to regulate AI-generated content, and Pennsylvania's new disclosure mandate is a notable addition to that trend.

Josh ShapiroPennsylvaniaArtificial Intelligence Deceptive Advertising Act

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Evidence

• On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified… · verge@www.urbanmind.net · 6

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