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VW's Jetta M6 takes 10,000 orders in 19 hours

Original: VW's Jetta M6 takes 10,000 orders in 19 hours at BYD's price

Volkswagen's Jetta brand launched the M6 in China and collected 10,000 orders within 19 hours, a pace attributed to aggressive pricing that undercuts or matches rival BYD models. The launch underscores how hard legacy foreign automakers are now fighting in China's brutal price war, where domestic electric and hybrid brands have seized market share with cheaper, tech-heavy vehicles. Industry watchers see the order surge as evidence the price-first strategy still works.

Why now: A German mass-market brand matching Chinese EV pricing and getting an instant order surge feeds the ongoing debate over the China price war.

VolkswagenJettaBYD

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