✉news BusinessStartups first seen 11 d ago, last 11 d ago, peak #15
Rob Snyder's PULL test: sell before you build
Original: Rob Snyder's PULL test: why 50 startups found customers by selling before building
Startup commentary is circling Rob Snyder's PULL test, a framework credited with helping 50 startups find customers by selling to buyers before building the product. The idea: validate demand through real sales conversations first, then invest in development. Supporters say it cuts wasted build time and de-risks early-stage ventures.
Why now: Founders are revisiting lean validation methods as funding gets tighter and premature product-building is increasingly blamed for startup failures.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/3647738