✉news BusinessReal Estate first seen 6 d ago, last 6 d ago, peak #24
Jacob & Co launches ₹2,500-crore luxury housing project in Punjab
Original: Watchmaker Jacob & Co enters Punjab’s luxury housing market with ₹2,500-crore project; Salman Khan residen
Swiss luxury watchmaker Jacob & Co is entering Punjab's real estate market with a ₹2,500-crore luxury housing project. The development is reported to include a residence associated with Bollywood star Salman Khan, marking an unusual crossover between a global jewellery brand and Indian high-end property.
Why now: The surprise pairing of a luxury watch brand with Indian celebrity-backed real estate is drawing attention.
Evidence
- Watchmaker Jacob & Co enters Punjab’s luxury housing market with ₹2,500-crore project; Salman Khan residen · The Economic Times
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