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Prime Video Nordics To Bring More Female-Led Originals

Original: Prime Video Nordics Plans "More Feminine Point Of View" In Originals

Prime Video's Nordic division says it plans to give its original programming a 'more feminine point of view'. The announcement signals a programming shift for the streaming service's output in Scandinavia, with future originals expected to reflect more women-centred stories and perspectives. The news was reported by Deadline and is drawing attention among television industry watchers in the region.

Why now: The streaming industry is under scrutiny over representation, so a regional Amazon arm explicitly committing to a feminine perspective stands out.

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• Prime Video Nordics Plans "More Feminine Point Of View" In Originals · Deadline

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