Mmastodon LifeFashion first seen 12 h ago, last 53 min ago, peak #2
M&S partners with Sephora to attract younger shoppers
Original: M&S links up with Sephora to lure younger shoppers https://www.theguardian.com/business/2026/sep/29/m-and-s-sephora-beau
Marks & Spencer has announced a partnership with beauty retailer Sephora, bringing Sephora's beauty products to M&S stores and online. The move is aimed at drawing younger customers to the British retailer and strengthening its beauty offering. The deal signals M&S's continued push to modernise its brand beyond its traditional clothing and food base.
Why now: The new retail partnership between two major brands is fresh business news with implications for the UK high street.
Evidence
- M&S links up with Sephora to lure younger shoppers https://www.theguardian.com/business/2026/sep/29/m-and-s-sephora-beauty-marks-spencer-stores-online # Business # Retail # Fashion · guardian_world@robot.villas · 2
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