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Lula's Instagram reach trails bolsonarismo's digital strength

Original: lula instagram

Debate in Brazil over President Lula's presence on Instagram and the left's online power. Political scientist Marcos Nobre, cited by BBC Brasil, argued that even with an 'army' of influencers organised by Congressman Lindbergh Farias and Janones, the left still does not match the digital strength that bolsonarismo built during and after Jair Bolsonaro's presidency.

Why now: Ongoing discussion in Brazil about the online influence gap between Lula's allies and bolsonarismo ahead of the next elections.

LulaMarcos NobreJair BolsonaroKim KataguiriBBC Brasil

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