▶youtube LifeTravel first seen 13 h ago, last 16 min ago, peak #2
Kayak's holiday travel campaign resonates with family trip stress
Original: Meeting the family is complicated. Planning the trip doesn’t have to be.
Travel booking company Kayak is running a new advertising campaign focused on the stress of visiting family for holidays, positioning itself as the simple solution for planning the trip. The message — that meeting the family is complicated but travel planning doesn't have to be — is drawing large audiences as travelers book end-of-year family trips.
Why now: Holiday season family travel planning is peaking, and the campaign's relatable message is striking a chord with a wide audience.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/3688218