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UK government launches Be Ready disaster-preparedness campaign

Original: Britain’s Be Ready campaign aims to encourage (frighten?) citizens into preparing for disaster

The British government is promoting its new Be Ready campaign, urging households to prepare for emergencies such as power cuts, floods or other disasters by stockpiling essentials like food, water, torches and first-aid supplies. The Guardian's coverage, with a wry nod to 'spare stiff upper lips', captures a mixed public reaction: some welcome practical resilience advice, while others find the messaging alarmist.

Why now: The government is pushing a new public-preparedness campaign, prompting debate over whether it is sensible guidance or fear-mongering.

United KingdomBe Ready campaignThe Guardian

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Evidence

• Britain’s Be Ready campaign aims to encourage (frighten?) citizens into preparing for disaster · The Guardian

  You’ll need food, water, plastic bags, spare stiff upper lips and a shovel

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