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Fashion brands sign soccer stars Bellingham and Yamal after World Cup

Original: 3 months after the World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships

Three months after the World Cup, fashion brands are moving to sign soccer stars as ambassadors, with Jude Bellingham and Lamine Yamal among the most sought-after names. Industry observers say the tournament boosted the players' global profiles, making them valuable faces for luxury and streetwear labels seeking younger audiences.

Why now: Brands are capitalising on the players' surge in global fame following the World Cup.

Jude BellinghamLamine YamalFIFA World Cup

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• 3 months after the World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships · www.glossy.co

API: https://socialmediatrends-api.osmike.com/v1/trends/3723991