Mmastodon BusinessStartups first seen 6 d ago, last 5 d ago, peak #7
Indie developers told to sell a dream, not features
Original: People want to be sold a dream # IndieDev # BuildInPublic # Startups # SaaS # Entrepreneurship # IndieHackers
A claim circulating among indie developers and startup founders holds that customers respond to vision and aspiration rather than product specs, with the message that people want to be sold a dream. The thought, shared under tags like IndieDev, BuildInPublic, SaaS and IndieHackers, touches on an ongoing debate in entrepreneurship circles about marketing, storytelling and how small teams should pitch what they build.
Why now: Indie founders constantly debate how to market their products, and this framing of selling vision over features resonates with that ongoing conversation.
Evidence
- People want to be sold a dream # IndieDev # BuildInPublic # Startups # SaaS # Entrepreneurship # IndieHackers · MartinTale · 2
API: https://socialmediatrends-api.osmike.com/v1/trends/3740893