✉news TechnologyInternet first seen 16 h ago, last 16 h ago, peak #32
Streaming services now reach 39% of US households for live sports
Original: Thirty-nine percent of US internet households watch live events or sports through on-demand streaming services
Thirty-nine percent of US internet households now watch live events or sports through on-demand streaming services, according to a figure circulating in industry coverage. The number highlights how far live programming has moved beyond traditional cable and broadcast TV, as platforms compete for sports rights and viewers shift habits toward streaming for events once reserved for linear television.
Why now: The figure reflects the accelerating shift of live sports from cable TV to streaming platforms.
US internet householdson-demand streaming services
Evidence
- Thirty-nine percent of US internet households watch live events or sports through on-demand streaming services · Apple World Today
API: https://socialmediatrends-api.osmike.com/v1/trends/3742003