✉news LifeFood first seen 7 h ago, last 6 h ago, peak #6
HelloFresh Partners With Bon Appétit on Weeknight Meal Kits
Original: Test-Kitchen Approved: HelloFresh Teams Up With Bon Appétit to Elevate Weeknight Meals for Home Cooks
Meal-kit company HelloFresh has announced a partnership with food media brand Bon Appétit, drawing on the magazine's test-kitchen expertise to develop recipes aimed at improving weeknight cooking for home cooks. The collaboration is expected to bring Bon Appétit-developed dishes to HelloFresh's meal subscription boxes, combining the brand's culinary authority with the company's home-delivery reach.
Why now: The pairing of a major meal-kit service with a leading food media brand is new and notable for home cooking audiences.
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Evidence
- Test-Kitchen Approved: HelloFresh Teams Up With Bon Appétit to Elevate Weeknight Meals for Home Cooks · Business Wire
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