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Salesforce acquires Israeli analytics startup Loops

Salesforce has acquired Loops, an Israeli analytics startup, according to a report by The Ticker. The deal adds Loops' analytics technology to Salesforce's portfolio, strengthening its data capabilities for enterprise customers. Details on the purchase price and integration plans have not been disclosed. The acquisition follows Salesforce's ongoing pattern of buying Israeli-founded tech companies to expand its product offering.

Why now: Salesforce's continued acquisition spree and interest in Israeli tech make this a notable deal for the startup ecosystem

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