✉news BusinessRetail first seen 4 d ago, last 4 d ago, peak #13
New E.l.f. CMO on the company's rapid category expansion
Original: New E.l.f. CMO on the company’s rapid category expansion
E.l.f. Beauty has appointed a new chief marketing officer, and the executive is discussing the company's rapid expansion beyond cosmetics into new product categories. The brand has grown quickly in recent years, moving into areas such as skincare and other adjacent lines, and the interview touches on how marketing strategy will support that push. Details about the executive's plans and priorities are drawing attention in retail and beauty industry circles.
Why now: E.l.f. Beauty's aggressive category expansion and a new marketing chief are notable news for the retail and beauty industry.
Rank over time, top of the chart is #1. 2 snapshots from 4 d ago to 4 d ago.
Evidence
- New E.l.f. CMO on the company’s rapid category expansion · Retail Brew
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