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'The Cloud' Is a Terrible Metaphor

Original: ‘The Cloud’ Is a Terrible Metaphor

The Atlantic argues that 'the cloud' is a misleading metaphor for how internet infrastructure actually works. Rather than an ethereal, placeless space, cloud computing depends on very physical data centers, cables, and hardware with real environmental and security costs. Critics of the term say it obscures these realities from the public and encourages people to hand over data without understanding where it goes or who controls it.

Why now: A prominent magazine's argument is prompting fresh debate over how tech language shapes public understanding of cloud computing.

The Atlanticcloud computing

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