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Explainer: what linear TV actually means

Original: ICYMI: Explaining linear TV: Linear TV is television watched on a fixed channel schedule rather than on demand, the cate

A new explainer breaks down linear TV — television watched on a fixed channel schedule rather than on demand — and how the category is defined by regulators, ratings firms and media buyers in contrast to streaming. The piece also covers the terminology used across the TV and advertising industries as viewing habits shift.

Why now: Ongoing industry debate over the decline of scheduled TV versus streaming keeps the terminology in focus.

linear TVstreamingPPC Land

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Evidence

• ICYMI: Explaining linear TV: Linear TV is television watched on a fixed channel schedule rather than on demand, the category regulators, ratings firms and buyers set against streaming. https:// ppc.land/linear-tv/ # LinearTV # Television # Streaming # OnDemand # TVRegulations · ppcland · 1

API: https://socialmediatrends-api.osmike.com/v1/trends/381061