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Only 2 of 3,379 AI-flagged Meta ads disclosed AI use, study finds

Original: Only 2 of 3,379 AI-flagged Meta ad files disclosed AI use, Resemble AI finds: One in 11 Facebook and Instagram ad files

Resemble AI research found that one in 11 Facebook and Instagram ad files carried AI-generated media, yet only 2 of 3,379 flagged files disclosed their use of AI. The ads came from 509 brands, with about 70% built to look authentic. Disclosure rules in New York and the EU already cover such advertising.

Why now: The finding highlights a large gap between how widely AI is used in ads and how rarely it is disclosed, ahead of tightening regulation.

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Evidence

• Only 2 of 3,379 AI-flagged Meta ad files disclosed AI use, Resemble AI finds: One in 11 Facebook and Instagram ad files from 509 brands carried AI media, 70% built to look real. Labelling rules in New York and the EU already apply to ads. https:// ppc.land/only-2-of-3-379-ai-fl… · ppcland · 1

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