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Boom Radio plans move to join BBC national network

Original: radio

Boom Radio, the UK station aimed at older listeners, is reportedly planning to join the BBC's national radio network and take its audience with it, according to The i Paper. The move would mark a notable shift in British radio, pairing a commercial upstart built around loyal baby-boomer listeners with the country's public broadcaster.

Why now: A report that a commercial station could merge into the BBC's national network is a significant development for UK radio audiences.

Boom Radio BBC The i Paper

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The Boom Radio plan to join the BBC’s national network – and take its listeners · The i Paper

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