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Bake Off time: Nigella's chewy cookie recipe in demand

Original: bake off time

Bake Off is back in the conversation in the UK, with home bakers searching for signature-challenge inspiration. Nigella Lawson's recipe for chewy American-style chocolate chip cookies is being promoted as the ideal bake to make alongside tonight's episode. Viewers are looking up where to watch and what to bake before the show starts.

Why now: A new Bake Off episode airing in the UK is driving interest in recipes and viewing options.

Nigella LawsonThe Great British Bake Off

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Evidence

• Bake Off American Cookies: Nigella Lawson's Ultimate Chewy Chocolate Chip Recipe for Tonight's Signature Challenge · wheretowatch.tv

API: https://socialmediatrends-api.osmike.com/v1/trends/385629