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Gartner Analyst: Holiday Shoppers Use GenAI for Inspiration, Not Automation

Original: Gartner's Emily Weiss on How Holiday Shoppers Are Use GenAI for Inspiration, Not Automation: RetailTouchPoints.com Q&A

Gartner analyst Emily Weiss, in a Retail TouchPoints Q&A, says holiday shoppers are turning to generative AI mainly for inspiration rather than automation. Instead of handing over full tasks, consumers are using AI tools to browse ideas, discover gifts and shape purchase decisions during the holiday season, a distinction retailers may need to reflect in how they deploy the technology.

Why now: Retailers are watching how generative AI changes holiday shopping behavior this season.

Gartner Emily Weiss Retail TouchPoints

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Gartner's Emily Weiss on How Holiday Shoppers Are Use GenAI for Inspiration, Not Automation: RetailTouchPoints.com Q&A · Retail TouchPoints

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