Mmastodon CultureFilm first seen 2 d ago, last 2 d ago, peak #1

Who Controls the Digital Double? Hollywood Debates AI Replicas

Original: AI can clone faces, voices and performances — but who controls the digital double? Digital replicas and synthetic perfor

A growing debate is unfolding in Hollywood over AI-generated digital replicas that can clone an actor's face, voice and performance. The core questions are consent, compensation and creative control: who owns a performer's synthetic double once it exists? Some argue the future lies in AI-assisted performance rather than fully synthetic actors, keeping humans in the loop. As studios experiment with digital likenesses, actors and unions are pushing back for stronger rights over their own images and voices.

Why now: AI-driven digital replicas of actors are raising urgent new questions about consent and ownership in entertainment.

HollywoodactorsAIfilm studiosSAG-AFTRA

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• AI can clone faces, voices and performances — but who controls the digital double? Digital replicas and synthetic performers are pushing Hollywood into a new debate over consent, compensation and creative control. The future may be AI-assisted performance, not actor… · nexthorizon · 14

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