✉news BusinessRetail first seen 1 d ago, last 1 d ago, peak #13
AI and Polarized Wallets Are Redefining Retail Loyalty
Original: How AI and Polarized Wallets Are Redefining Retail Loyalty
A new analysis from market research firm NIQ argues that retail loyalty is being reshaped by two forces: artificial intelligence, which personalises offers and shopping journeys, and increasingly polarized consumer wallets, as spending splits between value-seeking households and premium buyers. The report suggests retailers must adapt loyalty strategies to serve both ends of this divide simultaneously.
Why now: unclear
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Evidence
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