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GgoogleUS first seen 3 d ago, last 3 d ago, peak #2

Jennifer Lawrence Launches Her Own Beauty Brand

Original: jennifer lawrence

Jennifer Lawrence has launched a new beauty brand, a move that comes as Korean beauty products account for roughly a quarter of online beauty buzz. The actress's entry into cosmetics puts her in competition with a fast-growing K-Beauty segment that is currently dominating consumer attention online.

Why now: The launch is new, and her celebrity status combined with the surging K-Beauty trend is drawing attention

Jennifer LawrenceK-Beauty

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