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✉news WorldWorld first seen 1 d ago, last 1 d ago, peak #3

Athletes Connect: the power of image and media

World Athletics is running an Athletes Connect feature exploring the power of image and media, examining how athletes build and manage their public profiles. The piece looks at how presentation and media presence shape athletes' careers and reputations. Discussion centers on the growing importance of personal branding in track and field.

Why now: Athletes' media presence and personal branding are an increasingly prominent topic in global sport.

World Athletics

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