✉news HealthNutrition first seen 7 d ago, last 7 d ago, peak #28
IFF maps ten consumer moments reshaping food and drink in GLP-1 era
Original: IFF names ten consumer moments reshaping food and beverage innovation in the GLP-1 era
Ingredients supplier IFF has identified ten consumer moments it says are reshaping food and beverage innovation as more people use GLP-1 weight-loss medications. The company argues smaller appetites and changed eating habits are altering how consumers shop, snack and portion meals, and that brands need to reformulate products and marketing around these new occasions.
Why now: The rapid rise of GLP-1 drugs is forcing the food and beverage industry to rethink product development.
IFFGLP-1food and beverage industry
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Evidence
- IFF names ten consumer moments reshaping food and beverage innovation in the GLP-1 era · Chain Drug Review
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