✉news BusinessBusiness first seen 16 h ago, last 15 h ago, peak #16
Sharks bet on Celebrini to drive franchise and business growth
Original: Sharks betting on Celebrini as franchise, business boom
The San Jose Sharks are building their franchise around young star Macklin Celebrini, betting that the No. 1 draft pick can revive the team's on-ice fortunes and spark a broader business boom. Reports say his arrival is expected to boost ticket sales, sponsorships and merchandising as the club works to rebuild its fanbase.
Why now: Celebrini is the NHL's marquee young talent, and his role in the Sharks' rebuild is drawing attention to the team's financial prospects.
San Jose SharksMacklin CelebriniNHL
Evidence
- Sharks betting on Celebrini as franchise, business boom · sportsbusinessjournal.com
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