𝕏xSE first seen 2 d ago, last 2 d ago, peak #31
Chinese glass maker turns French riot footage into unbreakable window ad
Original: Chinese Glass Maker Turns French Riot Footage into Ad for Unbreakable Windows
A Chinese glass manufacturer is running an advertisement built around footage of street riots in France, using images of smashed storefronts to promote its unbreakable windows. The campaign pitches the product as protection against vandalism and looting. The unusual marketing move is drawing attention online, with commenters divided between admiring the audacity of the pitch and questioning the taste of exploiting civil unrest to sell glass.
Why now: The provocative use of real riot footage for a commercial ad has struck people as both clever and tasteless.
Chinese glass manufacturerFrance
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