✉news TechnologyInternet first seen 1 d ago, last 1 d ago, peak #37
Lush grew without paid social media ads
Original: How Lush quit social media ads and still drove growth
Cosmetics brand Lush is drawing attention for abandoning paid social media advertising while continuing to grow its business. The company's marketing approach, which leans away from paid ads on platforms, is being examined as a case study in how brands can drive growth through other channels and ethical positioning instead of social media spend.
Why now: Marketers and retailers are questioning whether paid social media ads are worth the money, making Lush's ad-free growth a talking point.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/3950075