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Ugg Opens First New Store in Five Years in Brooklyn
Original: EXCLUSIVE: Ugg Opens First Store in Five Years With New Brooklyn Location
Ugg has opened its first new store in five years, choosing Brooklyn for the location, according to WWD. The opening marks a shift in the brand's retail strategy, which has focused on wholesale and online sales in recent years. Industry observers are watching whether the brand will roll out more standalone stores.
Why now: A major footwear brand ending a five-year store-opening hiatus signals renewed confidence in physical retail.
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