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Celine CEO Séverine Merle lays out luxury slowdown strategy
Original: Celine CEO Severine Merle outlines her strategy for protecting the brand's desirability through a difficult period for l
Celine CEO Séverine Merle has outlined how the French luxury house plans to protect its desirability during a difficult period for the industry. In an interview with Vogue, she described a strategy of measured growth, product discipline and a renewed focus on the brand's core house codes rather than chasing rapid expansion. Her comments come as many luxury labels face weakening demand and are rethinking aggressive growth models, making Celine's restrained approach a talking point in fashion circles.
Why now: The luxury sector is going through a slowdown, so statements from major brand executives about protecting brand value are drawing attention.
Evidence
- Celine CEO Severine Merle outlines her strategy for protecting the brand's desirability through a difficult period for luxury - measured growth, product discipline, and a focus on core house codes. # lifestyle # fashion # luxury https://www. vogue.com/article/at-celine-ce… · Econopass@flipboard.com · 1
- Celine CEO Severine Merle outlines her strategy for protecting the brand's desirability through a difficult period for luxury - measured growth, product discipline, and a focus on core house codes. #lifestyle #fashion #luxury At Celine, CEO Séverine Merle ... · fediboardlifestyle.bsky.social@bsky.brid.gy
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