GgoogleJP first seen 8 d ago, last 8 d ago, peak #5

Iida Group firms fined ¥400 million over 'No.1' advertising claims

Original: 飯田グループホールディングス

Japan's Consumer Affairs Agency has ordered four companies in the Iida Group Holdings network to pay surcharges totalling about 400 million yen over housing advertisements that claimed a "No.1" ranking. Regulators judged the display misleading, and the penalty order in Tokyo has drawn attention to questionable marketing practices among major homebuilders.

Why now: A rare large surcharge against major homebuilders for misleading advertising is drawing wide attention in Japan.

Iida Group HoldingsConsumer Affairs AgencyTokyo

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Evidence

• 消費者庁＝東京・霞が関 - 飯田グループ4社に課徴金 4億円、「No.1」表示で - 写真・画像(1/1) · 西日本新聞me

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