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Jaguar says its new electric car is designed to divide opinion
Original: Why Jaguar's new electric car is designed to divide opinion, according to the people who built it
Jaguar's new electric car is deliberately polarising by design, according to the team that built it. Executives and designers behind the vehicle say provoking strong reactions was an intentional part of the brand's relaunch strategy, as the historic British marque repositions itself as an all-electric luxury maker.
Why now: Jaguar is undergoing a high-profile rebrand and its bold EV design is sparking debate about the brand's new direction.
Rank over time, top of the chart is #1. 13 snapshots from 1 d ago to 23 h ago.
Evidence
- Why Jaguar's new electric car is designed to divide opinion, according to the people who built it · The National
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